Since cinema became mainstream, Film Studios have been making trailers to get the movie going public, to come and see their film.
When they started the film Trailer was very simple, who started in it and a very basic idea of what the film was about and in most case it was just the star and title of the film.
Today for each film you get roughly 3 trailers, a teaser that is realised a year to six months before it’s film is realised and two main trailers, normal realised 3 months before the film is realised.
The teaser trailer is no more than 30 seconds long given you the stars name, title of the film and some times the directors name, or a producer that has had a very successful film. It’s also gives a little footage from the film without giving anything way.
But today’s main Trailers give you all the information of the Teaser trailer and 2 to 3 minutes of footage form the film.
The main problem with the full length film trailers is that in those 2 to 3 minutes of footage, they give you all the best parts of a film and some times even goes as far as ruining the ending of the film.
Of course this not the case for all films realised today, but is for most.
The film trailer has become an art forum in it own right, but has it lost it way?
Well yes and no, it not the fault of the editors putting the trailer together, but rather the film studio. The studios wants to get people to come and see their films, and the trailer was the best way to do this.
If a film can stand on it own, then the trailers tends not to give much away. A good recent example of this is Avatar. Though all the trailers did hammer home that it was a James Cameron film and what his past success where. The trailer did not give too much away. Yes it showed a lot of the action, but it also made sure that that you would be in for a fun action packed film.
Sure the film was lacking in some places and that a discussion in own right.
But the trailer delivered what you expected to see in the film.
However if a studio feels that a film can’t stand on it own, they throw everything at the trailer to get you to come and see it.
This means putting the best parts of the film into it, any producer that has a success also gets their name thrown in to. But does that mean anything?
No, not really the Producer is just the money man/ woman, they only control over the film is the director, it’s not there vision put on the screen that of the directors.
These are the trailers that don’t deliver. You expect to see an entertaining film and what you get is a lack lustre of a film, which often leave you wondering why you just spent your hard earn cash on said movie.
Give the media today the cinema going public knows more about a film even before the first teaser trailer is realised. By the time the full trailer comes out, they already know everything there is to know about a film and can already know if it going to be a success or bomb at the box office.
This leads to the question why are such weak films being made?
Well that is a discussion for another time. But I will leave you with one of my favourite movie trailers of all time.
It is simple; the star names only appear at the end and not in your face. There is no dialogue, only sound. The first half of the trailer has you wondering what it is your looking at and then it hit you, but at the same time never giving away anything major form the film and leaves you with one of cinema best tag lines and wanting more.