Do they think the Brit’s can’t tell the diffence between The Avangers & Marvel’s: The Avengers?
The widely anticipated movie “The Avengers” that is due out this summer has had a title change, from being just “The Avengers” to “The Avengers Assembled”, in the United Kingdom.
Since the project was announced it has been know as “The Avengers”. But with less than two months until it hits the big screen in the UK it was announced that the title would be changed.
There has been no reason give as to why they have decided to do this.
The only reason I can see is that it has same name as the well loved British TV series “The Avengers” which ran from 1961 to 1969. This also had a spin off, “The New Avengers” which aired 1976 to 1977. There was also the 1998 film which had Ralph Fiennes and Uma Thurman in the main roles; it also had Sean Connery as the films villain. However the film was a flop.
Most of the target audience of the Marvel film would not have seen the British TV show or even of heard about it. (The target audience would be the normal cinema goer between the age of 18 and 35. Not the Nerds and Geeks, who would know.) Those who have seen or know of the British TV show would be able to tell the difference between the two as there are huge differences between them. There is also the fact that the last two generation in the UK have been brought up with Marvel “The Avenger” as you can pick up the comics, graphic novel or even see the cartoon on TV.
This bring me to my question, do the Studio or Marketing people for this film really think that the British cinema goer is a complete moron?
Given that they have not given an exploration unlike they did with “Harry Potter and the Philosopher’s Stone”, which was changed to “Harry Potter and the Sorcerer’s Stone” in the States.
No doubt, there will be a sequel to this film. The title to that will most likely be “The Avengers: Earth’s Mightiest Heroes” so this will save them having to change a title that is already well known.
I’ll let you decide if the studio and marketing people think us Brits are fools. Here is a link to the WIKI page for the British TV show.
Here is the latest Trailer for Marvel’s “The Avengers” for the UK.
Keep an eye out for my review of the film.